Introduced
A new Boise Mobile Dj’s logo and website was in need after a change in ownership. I was fortunate enough to be the designer hired for the job, and would like to share my creative insights during the process. When meeting with one of the owners of BMD Alex House, He gave me a good idea about what direction they wished to go with the company’s image. I gathered that a metropolitan look was a main objective, and one that would attract a younger to middle age group. The color scheme was to remain the same as the previous red and black, however BMD didn’t mind adding color if I found it necessary. With this information I was excited to proceeded to the conceptualization stages.

Concept/Preliminary
One of the first things I realized shortly after begining this project was that the acronym for Boise Mobile Dj’s was very sivzmetrical and would provide a great circular logo in relation to vynal record spinning. The accronym could also be spelled out in many different disc jockey elements such as digital level meters and speakers plugged into each other, some of which I included in the this sketch/render example. With these conceptual sketches and renders I was able to get a little deeper with what visual aesthetics were needed for this logo. Feedback was gathered on likes and dislikes of all options, as well as a prominent approval of the 3rd down and I was well on my way to creating the final piece.

The Outcome You can see the finalized logo in use at www.boisemobiledjs.com and the owners Brandon Fuller and Alex House continue to integrate it into the rest of their company. It seems to draw somewhat of an ambiguous interpretation around the city and the music volume. I owe much of the outcome of this logo to Boise Mobile Dj’s because their drive to take a different approach in the Disc Jockey industry. Leading to a unique mark that will help achieve the attention that it deserves. They were Kind enough to offer this feedback:

Brandon Fuller
Owner
Boise Mobile Dj’s

“Owning a Dj business, internet marketing is a major resource in our marketing campaign. I have worked with several web developers, and designers, with little luck in finding a quality service provider. Zach has provided quality work, timely adjustments, and great designs for my websites and logo’s. I appreciate the quality of his services, as dependibilty in web site design is few and far between in this heavily saturated market. I would highly recomend him to anyone looking for help with logo design, website design, developement, or S.E.O.”